رسالتنا ورؤيتنا
Guiding principles that shape our commitment to sustainable tourism
Transforming Hospitality and Tourism in Jordan
Our mission is to promote sustainable and responsible tourism in Jordan while preserving its rich cultural heritage and natural beauty. We strive to create authentic experiences that benefit local communities and protect the environment for future generations.
Sustainable Practices
Implementing eco-friendly tourism that protects natural resources
Community Empowerment
Supporting local businesses and preserving cultural traditions
Authentic Experiences
Creating meaningful connections between visitors and Jordan
Leading the Future of Tourism
We envision Jordan as a global leader in sustainable tourism, where ancient heritage meets modern innovation. Through responsible practices and community partnerships, we aim to create a tourism industry that enriches both visitors and locals alike.
Global Recognition
Positioning Jordan as a premier sustainable tourism destination
Innovation & Excellence
Setting new standards in tourism quality and service
Heritage Preservation
Protecting Jordan's treasures for generations to come
Our Core Values
The principles that guide everything we do
Integrity
Honest and transparent in all our dealings
Respect
Honoring cultures, traditions, and nature
Collaboration
Working together for shared success
Excellence
Striving for the highest quality standards
Join Us on This Journey
Be part of our mission to create a sustainable future for tourism in Jordan